Chicago PLMA Fair: the expansión of distributor brands
Wonkandy will participate in the PLMA trade show in Chicago, the first worldwide fair in the distribution sector, where it will present its brand image and range of products in its continuous effort for international expansion.
The PLMA is the largest organization of its type; made up of more than 4000 companies worldwide from multinational companies to small and medium-sized companies. Chicago, together with the Shanghai and Amsterdam fairs, are the three exhibitions organized by PLMA to promote the expansion of private label brands worldwide.
For three decades, the Chicago PLMA Fair "World of Private Labels" has brought together producers, distributors, wholesalers and retailers in search of products, contacts and ideas that facilitate the growth of their brands. The 2018 edition will be held between November 11th and 13th at the Donald E. Stephens Convention Center.
The organizer of the international fair in Chicago is the PLMA (Private Label Manufacturers Association), dedicated exclusively to the promotion of distributor brands, a market niche in which Wonkandy competes.
Importance of the Chicago PLMA
The distributor brands represent up to 40% of the products sold in some European countries. The demand for new product lines has never been stronger, with record expansion rates for retailer brands operating in retail. It is a niche market with international projection, and increasingly active in brand marketing and product creation.
They are participating in the 2018 edition of brands of food, beauty and health, and DIY and home through the leisure industry, with up to more than 1500 companies in fifty countries and more than 15,000 professionals in the sector.
Among the visitors, professionals from supermarkets, hypermarkets, discount stores, pharmacies, department stores, importers and exporters, look for the suppliers of distributor brands, and suitable products for their customers in PLMA; from economic products to innovative premium lines.
Awards for the PLMA trade fair in Chicago
At the PLMA Fair in Chicago, various activities are carried out in addition to the exhibitions, such as different presentations and seminars for professionals in the sector. Different awards are also given to products and brands in different categories. Information on these activities, registration deadlines and information for the public can be found in different languages on the PLMA web portal.
The awarded products are selected according to the criteria of taste, quality, appearance, packaging, product concept and convenience, as well as the quality of their corporate advertising. The jury is made up of professionals from distribution, production, marketing and journalism in the sector. The jury examines products from all participating categories, such as food, beverages, wines, home and health, beauty products and pet products.